Cost and Reaction
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| Nexus 6 |
Juggling Act
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| Hangouts and MMS |
4. Next up, Moto X. The Moto X currently costs about $500 unlocked, from MotoMaker. The Nexus 6, being inspired by the Moto X, would be directly competing with it and wouldn't make sense to undercut the Moto X.
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| motomaker.com |
5. Android One is Google's newest project focused on high quality, lower cost devices, with long term OS version support, much like a Nexus. Although currently only available in India, as it just rolled out, I believe it will soon be Google's entry level tier. If you, like myself, are interested in low cost devices in the sub $400 range, then this will be right up your alley.
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| Android One |
6. And finally, we have the artist formerly known as Android Silver. Android Silver was a program that was basically designed to head off the upcoming, cheaper competition by making the Nexus line a premium brand. That's it, in a nutshell. However, according to several reports, the program was dead or had been put on hold. I don't think it is. Regardless of the name of the program, the Nexus name will continue. I believe what we're seeing with the new Nexus 6 is this program coming to fruition, which isn't a bad thing at all.
So how are all these things related? Some concessions/deals were made, which is what Google is particularly good at. Basically, I think the carriers haven't been too interested in Nexus devices in the past because they weren't exactly known as premium and were considered "developer" models. When Google introduced Android One as its entry level tier and Nexus as its premium tier, the carriers now have a reason to get on board. As part of the deal, it seems likely that they agreed to allow MMS in Hangouts since now Google can be viewed more as a partner rather than a competitor.





